Nigerian Artistes Who Have Gone International Without Making Noise
Afrobeat and the entire African sound is at a point where the rest of the world have started tuning in and want to be more associated with the sound, rhythm and vibe. The Afrobeat sound is slowly spreading into Europe and America, international music companies are signing up more African artists to their roster in a bid to be part of the movement.
The talk of taking Afrobeat to the world has always circled around the likes of Wizkid, Davido sometimes Tekno or a Tiwa Savage. Although the aforementioned artistes are holding their own out there, yet there are a few others who have taken a quieter route to selling African music to the world. Here we hope to consider a few who have impressed on the international front although done without much pomp and pageantry.
1. BURNA BOY
Born Damini Ogulu, Spaceship Entertainment music star Burna Boy used to be one of the most underrated music talent in the industry in contemporary times. That ‘underrated’ tag is slowly fading off although the singer has not fully exploited his immense talent to maximum commercial success but he has come a long way. In the present craze about selling Afrobeat to the world and the fact that Nigerian artistes are gunning for more international exposure, Burna Boy has pushed the course big time without much bragging. Apart from the likes Wizkid or Davido, Burna Boy has been high grade on the international front with the Afrobeat sound. He has bagged several international collaborations without breaking a sweat about it. The ‘Ye’ crooner is the earliest contemporary artiste to bag a music deal with Island Records/Universal Music Publishing Company, an international music deal which many seem to have forgotten unfortunately. When you hear a Burna Boy on an international feature you’re sure he would come correct on those records. Not forgetting he contributed to Drake – More Life playlist.