2Baba Honoured for Pioneering Afrobeats Role at AFRIMMA 2019
In front of a capacity crowd at the Bomb Factory, Dallas, Texas, venue of the 6th Africa Muzik Magazine Awards (AFRIMMA), pop legend, 2Baba aka Innocent Ujah Idibia was honoured with a #20YearsAKing Special Recognition Award for his pioneering role in the evolution and rise of Afrobeats over the last two decades.
Widely recognized as the most important figure in pushing contemporary African pop music from a local force into a global movement, 2Baba is a bonafide trailblazer in all ramifications – hit records, evergreen classics, international collaborations, sold out stadium concerts, international awards, huge endorsements deals, humanitarian work and many more.
Receiving the recognition which is his third major honour in a landmark year, 2Baba thanked the organisers, Big A Entertainment in particular and everybody supporting the movement globally. He also seized the moment to stress the need for the proceeds of the global penetration of Afrobeats to adequately benefit Africans back at home and in the Diaspora along with everyone else putting in work.
As noted by ace comedian and event co-host Basketmouth, Big A’s successful journey into the music promotion and consequently, the organisation of AFRIMMA, the biggest African music awards in the Diaspora began with the hugely successful staging of the “2face Live in Dallas” concert in November 2009. Anderson Obiagwu, founder, executive producer noted, “We owe a lot to his star power, professional conduct and friendly disposition. But for him, we may have not been able to find the desire and commitment to continue in this path. We are always proud to be associated with his brand and person.”